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Aeropostale's marketing strategy focuses on targeting young consumers through a combination of trendy, affordable apparel and an engaging in-store experience. The brand leverages social media and influencer partnerships to connect with its audience, emphasizing a casual, youthful lifestyle. Additionally, Aeropostale often employs promotional campaigns and limited-time offers to drive traffic and boost sales. Overall, the strategy aims to create a strong brand identity that resonates with its core demographic.
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