Campaign manager!
1) Strategy 2) Planning
plan to fail , or fail to plan. u choose
A marketing strategy is a focused plan that outlines how a business will reach and engage its target audience, build brand awareness, and achieve its goals by effectively promoting its products or services.
Strategy formulation is vital to the well-being of a company or organization. There are two major types of strategy: (1) corporate strategy, in which companies decide which line or lines of business to engage in; and (2) business or competitive strategy, which sets the framework for achieving success in a particular business. While business strategy often receives more attention than corporate strategy, both forms of strategy involve planning, industry/market analysis, goal setting, commitment of resources, and monitoring.
In business, strategy is abstract while planning is more concrete. A strategy describes a global path to achieve a goal. Planning on the other hand, is the allocation of resources necessary to accomplish the strategy.
planning strateging
planning strateging
that strategy is long term and planning could be a short term.
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England
Richard P. Rumelt has written: 'Good Strategy, Bad Strategy' -- subject(s): Planning, Strategic planning, Strategy, management 'Strategy, structure, and economic performance' -- subject(s): Corporations, Diversification in industry
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AIDA model is one of communication planning model