What is B2B Segmentation?

Answer 1

Personal Characteristics- Every organization no matter how large or small has faces behind it. Every person on the DMU has characteristics that can be segmented to see what their buying behaviour is. The goal is to personalize your approach and and become closer with the buying organization.

7) On October 13, 2009 at 2:44 pm http://wiki.answers.com/Q/User:Fanshawe [0] said:

Personal Characteristics- Every organization no matter how large or small has faces behind it. Every person on the DMU has characteristics that can be segmented to see what their buying behaviour is. The goal is to personalize your approach and and become closer with the buying organization.

(6) On October 13, 2009 at 2:39 pm http://wiki.answers.com/Q/User:Fanshawe [0] said:

Segmenting will help to further define your target market, and find similarities among your clients in order to strengthen relationships. And, as stated by (4), it allows you to allocate your resources appropriately, as well as filter out what you do and do not need.

(5) On October 13, 2009 at 2:32 pm http://wiki.answers.com/Q/User:Fanshawe [0] said:

Business 2 Business segmentation is the process of looking at the business world from a global view all the way down to a company's decision makers. Or DMU Segmenting in the B2B market place is important, it will help determine what other companies are a perfect fit for your company, to start a business relationship. Segmentation is looking at the industry from a Macro view down a scope to the micro level of specific companies When dealing with business to business segmentation one must remember although while selling to your segmented market you are not selling to an individual you are selling to a company. Each customer's needs differs therefore satisfying each need will require different approaches, thus segmentation was introduced. Segmentation alone has very little worth, value of segmentation comes from the ability to make decisions about the target market from collected data from each segment Segment business markets by using, firmographics, operating variables, purchasing approach, situational analysis, and personal characteristics Segmentation allows companies to establish specific competitive position in specific target markets that are of the most value to the company.

(4) On October 13, 2009 at 2:31 pm http://wiki.answers.com/Q/User:Fanshawe [0] said:

Arranging cutomers in a way that allows you to allocate your resources appropriately.

(3) On October 13, 2009 at 2:30 pm http://wiki.answers.com/Q/User:Fanshawe [0] said:

B2B segmentation is in a way developing a relationship through proper identification of company's problems

(2) On October 13, 2009 at 2:30 pm http://wiki.answers.com/Q/User:Fanshawe [0] said:

Business-to-business markets are characterized in a number of ways that makes them very different to their consumer cousins. The number of customers supplied by a chemical company is likely to number in the hundreds or small number of thousands in contrast to consumer companies that ultimately address markets of many thousands or millions.

(1) On October 13, 2009 at 2:30 pm http://wiki.answers.com/Q/User:Fanshawe [0] said:

Business to business segmentation is the process of eliminating non-potential clients from potential clients.