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The terms "below the line" promotion or communications, refers to forms of non-media communication, even non-media advertising. Below the line promotions are becoming increawithin the communications mix of many companies, not only those involved in FMCG products, but also for industrial goods.
Methods of below the line sales promotion
- Price promotion Price promotions are also commonly known as "price discounting". These can be done in two ways:
- A discount to the normal selling price of a product, or
- More of the product at the normal price
- Coupons
- Gift with purchases, also gifts certificates
- Competitions and prizes This is an important tool to increase brand awareness amongst the target consumer. It can be used to boost up sales for temporary period and ensure usage amongst first time users.
- Money refunds A customer receives a money refund after submitting a proof of purchase to the manufacturer. Customers often view these schemes with some suspicion - particularly if the method of obtaining a refund looks unusual or onerous.
- Frequent user/loyalty incentives
- Point-of-sale displays Shopping habits are changing for the people living in metropolitan cities. People prefer big retail outlets to local mum & dad stores. Most of the decisions of buying are taken by the virtue of point-of-sale displays in these retail outlets. In these times of high inflation and more and more channel Surfing, BTL are proving to be a very cost effective tool.
Regards,
Sohini
What else can I help you with?
What is the online retail marketing?
On-line retail marketing is marketing targeted at individuals. On-line business or business to business (b2b) marketing is targeting businesses.
What is below the line advertising?
what is Below-the-line-advertising?
What is below the line promotion?
Below the line (BTL) promotion refers to marketing strategies that target specific groups of consumers directly rather than through mass media. This approach includes tactics like direct mail, events, sponsorships, trade shows, and in-store promotions. BTL promotions aim to create a more personal connection with potential customers, often resulting in higher engagement and conversion rates. It contrasts with above the line (ATL) marketing, which focuses on broad audience reach through traditional media channels.
What is a marketing line of laundry detergents made by Proctor and Gamble?
Ariel
What are types of marketing strategy?
After setting Marketing Objectives and carrying out Market Research, the MAIN marketing strategies or Marketing Mix would be namely: 1) Product -introducing new product, modifying existing product, product development, R&D, etc. 2) Promotion -Above/Below the line, Unique Selling Point, Choice of medium to promote, etc. 3) Price -Skimming, Penetration pricing policies, etc 4) Place -distribution systems, etc Every marketing strategy can be more or less categorized into the mentioned marketing mix of the "4 Ps".
What is the online retail marketing?
On-line retail marketing is marketing targeted at individuals. On-line business or business to business (b2b) marketing is targeting businesses.
What is below the line advertising?
what is Below-the-line-advertising?
When was Below the Line created?
Below the Line was created in 2003.
Who are the front line workers of the sales and marketing department?
Marketing Director Advertising Director
What are five non-store retailing methods?
On line marketing Tele marketing Door services
What is marketing and the types of marketing?
Marketing is when a business promotes and sells products or services.There are several different types of marketing, so please visit the related Wikipedia link, listed below:
What is below the line promotion?
Below the line (BTL) promotion refers to marketing strategies that target specific groups of consumers directly rather than through mass media. This approach includes tactics like direct mail, events, sponsorships, trade shows, and in-store promotions. BTL promotions aim to create a more personal connection with potential customers, often resulting in higher engagement and conversion rates. It contrasts with above the line (ATL) marketing, which focuses on broad audience reach through traditional media channels.
What is a line that is increasing?
the line that is increasing is below the line promotion
What is the slope of the line graphed below?
Answer t What is the slope of the line graphed below?his question…
Where can you find examples of marketing plans?
Here is a website that offers samples of marketing plans. I have included it in the related links section below this answer.
What are good marketing ideas?
if you need to know what to do about marketing you should go to the web site listed below. www.knowthis.com <3 ~ Brianna
What has the author John Wilmshurst written?
John Wilmshurst is known for his book "The Meaning of Masonry," a well-regarded text that explores the symbolism and teachings of Freemasonry. Additionally, he has written other works related to esoteric topics and spirituality.
