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After setting Marketing Objectives and carrying out Market Research, the MAIN marketing strategies or Marketing Mix would be namely:

1) Product

-introducing new product, modifying existing product, product development, R&D, etc.

2) Promotion

-Above/Below the line, Unique Selling Point, Choice of medium to promote, etc.

3) Price

-Skimming, Penetration pricing policies, etc

4) Place

-distribution systems, etc

Every marketing strategy can be more or less categorized into the mentioned marketing mix of the "4 Ps".

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