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L'Oréal's cross-selling strategy focuses on leveraging its diverse portfolio of beauty and personal care brands to enhance customer engagement and increase sales. By promoting complementary products within their brands, such as skincare alongside makeup or hair care products, L'Oréal encourages customers to purchase multiple items that work well together. This approach is supported by targeted marketing campaigns and personalized recommendations, often utilizing data analytics to understand consumer preferences. Ultimately, the strategy aims to boost overall brand loyalty and maximize revenue per customer.

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1mo ago

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