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Procter & Gamble's target market primarily includes a diverse range of consumers across various Demographics, focusing on households and families. Their products cater to different age groups, income levels, and lifestyles, with a strong emphasis on middle to upper-income consumers. P&G targets individuals seeking high-quality personal care, household, and health products, often emphasizing convenience and effectiveness. Additionally, they adapt their marketing strategies to resonate with specific segments, such as parents, millennials, and environmentally conscious consumers.

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