What is a CRM system?

Answer 1

Answer 1:

CRM system is software that refers to practices, strategies and technologies mainly for sales activities and also used to manage and analyze customer reactions. CRM systems are designed to compile information on different customers or point of contact between the customers and the company which include company's website, telephone, live chat, direct mails and social media. CRM aims in higher revenues, not cutting costs. CRM solution improves sales and marketing efforts and enables organizations to provide superior services to customers. #AashnaCloudtech

Answer 2:

CRM stands for Customer relationship management which is used to organize, automate, and synchronize business processes mainly for sales activities, but also for customer support, marketing, and technical support.

Answer 2

First, what is a CRM? A CRM refers to customer relationship management software, a tool that can be used to keep track of your team’s interactions with customers across a wide range of communication channels, including email and social media.

Many CRMs are cloud-based, and can be integrated with apps you already use, such as calendars and email clients, social media platforms, sales dialers, and more.

A comprehensive CRM can be used throughout the entire customer lifecycle, from their first engagement with your website to maintaining accounts with long-term clients.

But it can also be used for more specific situations, such as managing your field sales team or making cold calls from an in-app dialer.

No matter what type of customers your team interacts with, a modern CRM will use the latest technology to automatically update customer profiles, remind you when to follow up, and provide you with consistent user profiles across all of your teams.

You can also use analytical tools to crunch the numbers and make sales forecasts or deliver automated reports to your team.

A CRM can help you improve customer satisfaction, create a streamlined workflow for your sales reps, and ultimately increase your bottom line.

According to Capterra, around 65% of companies start using a CRM during their first five years of business to improve customer retention, cross-selling, and more.

Now that we have a broad overview of some of the things that a CRM can do, let’s take a look at some of the specific types of CRMs and their unique features.