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It means a product that is broken and has been opened.

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12y ago

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What are the factors to be consider while selecting an appropriate channel of distribution?

cost nature of the product if its perishable or durable distance


What are the difference between product and service?

products are tangible whereas services are intangible.... products can be bought ,services can be felt.... products are non-perishable,services e perishable... products are non-ephemeral....services are ephimeral... products are countable, services are not countable.... products can be owned.. but service cannot be owned......


What are the three P's of packaging?

Protection – Ensuring the product is kept safe from damage, contamination, or tampering during storage, handling, and transportation. Preservation – Maintaining the product’s quality, freshness, and shelf life, especially for perishable or sensitive goods. Promotion – Acting as a marketing tool by attracting consumers, conveying brand identity, and providing key product information.


Which are the Factors affecting the selection of distribution channel?

selection of channel :the selection of distribution is affected by many of factors, which play significant role while choosing the channel for distribution. It may include the buying pattern of consumer, type of the product is perishable, or auto mobile, weight and bulk and it also depends on the company's resources.the main affecting factors are following..Organization objectives - If company objective is to have mass appeal and rapid market penetration.type of product - Perishable products should have a short distribution channel, FMCG goods should have a wide reaching, intensive distribution channel.nature and extent of market- Distribution to consumer market or industrial markets would be different channel structures.existing channel for comparable product- company may chose it's existing channel of distribution for relative product.buying habit of customers- Understanding consumer needs and criteria for buyingChannel Availability - Channels may not be availablethus these factors puts effect on the selection of channel .


How does product influence the choice of distribution channel?

Product characteristics significantly influence the choice of distribution channels. For example, perishable goods require rapid distribution methods to maintain freshness, leading to direct or short channels, while durable goods may allow for longer distribution processes. Additionally, products with specialized features may benefit from exclusive distribution to maintain brand prestige, whereas mass-market items often leverage extensive retailer networks for broader reach. Ultimately, the nature and complexity of the product dictate the most effective channel strategy.