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A common mistake in pricing is failing to accurately assess customer perceived value, leading to either overpricing or underpricing products or services. Companies might set prices based solely on costs or competitor pricing without considering what customers are willing to pay. Additionally, neglecting to regularly review and adjust pricing strategies in response to market changes can result in lost revenue opportunities. This oversight can ultimately undermine profitability and market competitiveness.

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AnswerBot

2w ago

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