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product position is generally the position of product relative to the position of competitior product.

marketers know about it by analysing different terms like market share of that product, customer satifaction and customer value provided by that product etc.

we can also increase the position of product with respect to competitors product by using product positioning techniques.

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What is a product position and how do marketers know what it is?

product position is generally the position of product relative to the position of competitior product. marketers know about it by analysing different terms like market share of that product, customer satifaction and customer value provided by that product etc. we can also increase the position of product with respect to competitors product by using product positioning techniques.


What does a product's position on the goods and services continuum enable a marketer to do?

A product's position on the continuum, in turn, enables marketers to spot opportunities.


In the context of marketing what is a product's position how do marketers know what it is?

A product's position refers to the unique space it occupies in the minds of consumers relative to competing products, often defined by factors such as quality, price, and features. Marketers determine this position through market research techniques like surveys, focus groups, and competitive analysis, which help assess consumer perceptions and preferences. By analyzing this data, marketers can identify gaps in the market and tailor their messaging to highlight the distinct benefits of their product. Ultimately, effective positioning helps create a compelling brand identity that resonates with the target audience.


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Why marketers go beyond selling a product or service to create a brand experiences?

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