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The buyer-based approach (also called customer-centric marketing) is a strategy where all marketing decisions focus on the needs, preferences, and behaviors of the buyer rather than just promoting products or services.
Key Points:
Understanding the Buyer
Research who your customers are, what they want, and how they make purchasing decisions.
Use surveys, social media insights, buyer personas, and customer feedback.
Tailoring Marketing Messages
Create content and campaigns that address specific pain points or desires of your target audience.
Example: Instead of saying “Our software is fast,” you say, “Our software saves you 3 hours every week.”
Focus on the Buyer Journey
Map out the steps a buyer takes from awareness → consideration → purchase.
Deliver relevant content and solutions at each stage of the journey.
Building Long-Term Relationships
Engage with buyers even after purchase to build loyalty and encourage repeat business.
Personalized emails, follow-ups, and value-added content help maintain trust.
Why It’s Effective
Increases customer satisfaction and trust.
Improves conversion rates because marketing aligns with what the buyer wants.
Helps businesses differentiate themselves in competitive markets.
💡 Example:
A fitness brand using a buyer-based approach doesn’t just advertise “protein powder for sale.” Instead, it targets beginners with content like “5 Easy Protein Shakes for Busy Moms,” directly addressing their needs.
What else can I help you with?
What are four phases of a research-based approach to buying?
research based approach to marketing
What is the difference between product marketing vs service marketing?
Product marketing and service marketing are different in some ways. With service marketing, it's about relationship and value, and the buyer is purchasing something that is intangible, whereas with product, the buyer is purchasing an item that is tangible. Product marketing is based on a reputation of the quality of product, unlike service marketing, which is mainly based on a reputation from word of mouth. Something else that differentiates the two is that products are returnable, services aren't.
What is the definition of marketing approach?
marketing approach
What is need recognition in marketing?
this is when the buyer recognises a problem or a need
What is implication of Marketing Myopia?
When the focus of the marketing efforts does not serve the needs of the buyer but rather the product or company themselves.
What are four phases of a research-based approach to buying?
research based approach to marketing
What is the difference between product marketing vs service marketing?
Product marketing and service marketing are different in some ways. With service marketing, it's about relationship and value, and the buyer is purchasing something that is intangible, whereas with product, the buyer is purchasing an item that is tangible. Product marketing is based on a reputation of the quality of product, unlike service marketing, which is mainly based on a reputation from word of mouth. Something else that differentiates the two is that products are returnable, services aren't.
What is the definition of marketing approach?
marketing approach
What is Seductive Marketing?
"Seductive Marketing" is a marketing method that leads a potential buyer through a sequence of psychological mind states towards making a buying decision. The knowledge of the buyer's emotional state allows the marketer to target precisely all marketing efforts on moving customers to the next favorable state. The result of this emotional "sniper" approach are reduced marketing costs and maximized conversion/closing ratios. The term "Seductive Marketing" was coined by the Keeper of the Seduction Marketing Vault.
What is transaction-based marketing?
Buyer and seller exchanges characterized by limited communications and little or no ongoing relationships between the parties.
What is need recognition in marketing?
this is when the buyer recognises a problem or a need
How does direct marketing benefits to the buyer?
Direct marketing benefits the buyer by keeping prices low. With direct marketing, there is no middle man that needs a cut of the profit first. Direct marketing can also target specific consumer groups effectively and stay true to the image desired.
What is implication of Marketing Myopia?
When the focus of the marketing efforts does not serve the needs of the buyer but rather the product or company themselves.
What are the different kinds of marketing approach?
The various kinds of marketing approaches are System Approach under which marketing is taken as an exchange system, as marketing mix system, as subsystem of organization system. Use your head.
What is institutional approach to study marketing explain?
the study of marketing which analyses the emergence of marketing structure
What is business buyer behavour?
Business buyer behavior refers to how a customer will respond to a particular product. This is very important for the marketing team.
What is meant by Marketing Myopia in the study of Marketing as a subject?
marketing myopia Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach. Above taken from Answers.com Viper1
