Buying decision process regards the period between considering whether to buy something up until the time one pays for it. During this process, a person considers the benefits of the product and the financial effect making the purchase will have on their finances.
Rate of depriciation
Influencers
The nature and characteristics of the business market, the types of consumers, the different buying situations that occur in businesses and organizations, who is involved in the decision-making process and the business-to-business buying process
There are six stages in the consumer buying process. There are: Problem Recognition which is considered as the most important, Information Search for recognizing the problem, Evaluation of Alternatives for evaluation of the product, Purchase Decision where the purchase decision falls, Purchase where the customer has decided to purchase and the Post-Purchase Evaluation where the insights of the customer of being satisfied or not.
Explain how the buying process for a product like soap would be different from the buying process for a luxury or durable item such as a car.
Rate of depriciation
identify problems
1.culture and social 2.family consideration in a situation 3.psycho buying/ 4.buying process
A general model of the communication process for promotions
How do reseller make buying decision
typical decision making process for buying hallmark card
Buying decision process regards the period between considering whether to buy something up until the time one pays for it. During this process, a person considers the benefits of the product and the financial effect making the purchase will have on their finances.
Influencers
The nature and characteristics of the business market, the types of consumers, the different buying situations that occur in businesses and organizations, who is involved in the decision-making process and the business-to-business buying process
There are six stages in the consumer buying process. There are: Problem Recognition which is considered as the most important, Information Search for recognizing the problem, Evaluation of Alternatives for evaluation of the product, Purchase Decision where the purchase decision falls, Purchase where the customer has decided to purchase and the Post-Purchase Evaluation where the insights of the customer of being satisfied or not.
Complex buying behavior occurs when consumers are highly involved in the purchase decision-making process. This typically happens when the product is expensive, risky, or has high personal significance. Consumers will engage in extensive research, evaluate multiple options, and weigh different factors before making a decision. Marketers targeting consumers exhibiting complex buying behavior need to provide detailed information, personalized assistance, and build strong relationships to influence the decision-making process.
Step1: Recognize your need. Step2: Recognize the product which full fills your need. Step3: Evaluate Alternative. Step4: Make Decision Step5: Post purchase Decision.