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Dry promotion refers to a marketing strategy often used in the beverage industry, particularly for alcoholic drinks, where products are promoted without the actual product being present. This can include advertising campaigns or promotional events that emphasize the brand's image, lifestyle, and consumption experience rather than the physical product itself. It can also involve creating anticipation and excitement around a product launch without offering samples or tastings. This approach aims to build brand recognition and consumer interest prior to the product's availability.

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2w ago

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