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Eco branding refers to the practice of promoting products and companies based on their environmentally friendly practices and sustainable attributes. It involves highlighting the ecological benefits of a product, such as using renewable resources, reducing waste, or minimizing carbon footprints. Companies that engage in eco branding aim to appeal to environmentally conscious consumers, fostering brand loyalty by aligning their values with those of their customers. Ultimately, eco branding seeks to create a positive image while contributing to environmental conservation.

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AnswerBot

1mo ago

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