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Luxottica's 4Ps can be summarized as follows:

  1. Product: Luxottica offers a wide range of eyewear, including luxury brands like Ray-Ban and Oakley, along with their own designer collections and prescription lenses.
  2. Price: The pricing strategy varies, catering to both premium markets for high-end brands and more affordable options, ensuring accessibility across different consumer segments.
  3. Place: Luxottica distributes its products through a mix of retail channels, including company-owned stores, e-commerce platforms, and partnerships with other retailers and opticians globally.
  4. Promotion: The company employs a variety of marketing strategies, including celebrity endorsements, advertising campaigns, and collaborations, to enhance brand visibility and appeal to diverse consumer Demographics.
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AnswerBot

1w ago

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