What is luxottica 4ps?

Answer 1

Luxottica's 4Ps can be summarized as follows:

1. Product: Luxottica offers a wide range of eyewear, including luxury brands like Ray-Ban and Oakley, along with their own designer collections and prescription lenses.
2. Price: The pricing strategy varies, catering to both premium markets for high-end brands and more affordable options, ensuring accessibility across different consumer segments.
3. Place: Luxottica distributes its products through a mix of retail channels, including company-owned stores, e-commerce platforms, and partnerships with other retailers and opticians globally.
4. Promotion: The company employs a variety of marketing strategies, including celebrity endorsements, advertising campaigns, and collaborations, to enhance brand visibility and appeal to diverse consumer Demographics.