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In general, when a company says there is "strong market growth", they mean that the overall demand for the product they are selling has increased. In other words, there is a larger market for the product they make and are trying to sell. However, it doesn't necessarily mean that the increase in demand is for THEIR particular product. Instead, it is an increase in demand for all companies that make that product.

For example, Starbucks might say that there is market growth for coffee products. That means that more people are buying coffee products, but not necessarily from Starbucks. If it was only growth in Starbucks, then they would (or should) say that they have strong "sales growth".

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