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about overt message, it is the message that the 'reader' can totally understand what means about the advertising, and the message is very obvious.

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12y ago

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Why should you ignore the message in alchol advertisement?

They often create false and improbable situations as seductive come-ons


What are the purposes of advertisement?

Advertisements promote a business or the message of a nonprofit organization or government agency. For example, an advertisement helps a business promote its product or service. The ad can include the features and benefits of the products or services offered by that company. For nonprofits and government agencies, an advertisement helps spread an important message that can help individuals. For example, the Centers for Disease Control often advertise important disease prevention behavior such as smoking cessation.


The Challenges of Covert Advertising?

Much of the challenge is getting some brand recognition. Being the display of the covert advertising can be a few mere seconds it is challenging to make the advertisement stand out well and be accepted. Another challenge is getting your advertising seen without blatantly advertising as it may insult viewers and lower ratings for the show, movie, etc.


What is a hard sell?

In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message. This approach works in opposition to a soft sell.Theorists have examined the value of repetition for hard sell versus soft sell messages to determine their relative efficacy. Frank Kardes and others have concluded that a soft sell with an inferred conclusion rather than an overt hard sell can often be more persuasive.ReferencesFrank R. Kardes. Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion. The Journal of Consumer Research, Vol. 15, No. 2 (Sep., 1988), pp. 225-233


What task should you do first when creating a print advertisement?

The first task when creating a print advertisement is to clearly define the target audience and the message you want to convey. Understanding who you are trying to reach will help you tailor the design, language, and overall approach to effectively engage that specific demographic. Once the target audience and message are established, you can proceed with brainstorming ideas and developing concepts for the ad.