answersLogoWhite

0

about overt message, it is the message that the 'reader' can totally understand what means about the advertising, and the message is very obvious.

User Avatar

Wiki User

12y ago

What else can I help you with?

Continue Learning about Marketing

Why should you ignore the message in alchol advertisement?

They often create false and improbable situations as seductive come-ons


What are the purposes of advertisement?

Advertisements promote a business or the message of a nonprofit organization or government agency. For example, an advertisement helps a business promote its product or service. The ad can include the features and benefits of the products or services offered by that company. For nonprofits and government agencies, an advertisement helps spread an important message that can help individuals. For example, the Centers for Disease Control often advertise important disease prevention behavior such as smoking cessation.


The Challenges of Covert Advertising?

Much of the challenge is getting some brand recognition. Being the display of the covert advertising can be a few mere seconds it is challenging to make the advertisement stand out well and be accepted. Another challenge is getting your advertising seen without blatantly advertising as it may insult viewers and lower ratings for the show, movie, etc.


What is a hard sell?

In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message. This approach works in opposition to a soft sell.Theorists have examined the value of repetition for hard sell versus soft sell messages to determine their relative efficacy. Frank Kardes and others have concluded that a soft sell with an inferred conclusion rather than an overt hard sell can often be more persuasive.ReferencesFrank R. Kardes. Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion. The Journal of Consumer Research, Vol. 15, No. 2 (Sep., 1988), pp. 225-233


Is combining sentences using parallel structure the best way to revise an advertisement?

Yes, combining sentences using parallel structure can enhance an advertisement by creating a rhythmic flow and making the message more memorable. This technique emphasizes key points, making the content more engaging and easier for the audience to absorb. However, it’s essential to balance parallelism with clarity to ensure the message remains effective and straightforward. Ultimately, the best revision method depends on the specific goals and audience of the advertisement.