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What is product adaptation?
Product adaptation is a kind of marketing strategy wherein a company develop new products. The new product is based on modification of existing items.
What is product or promotion adaptation in marketing?
A promotion adaptation strategy involves changing the advertising message to reflect the values, familiar images, and cultural differences in a foreign market.
What does the straight extension adaptation strategy of international marketing entail?
the same product is marketed to all countries (a "world" product), except for labeling and language used in the product manuals. The assumption behind this strategy is that consumer needs are essentially the same
What are the various factors to be considered while development of new product for international markets?
Various factors to consider when developing new products for international markets are determine whether there is a market for your product, consider a partnership to help with costs, and product adaptation.
How does sensory adaptation affect advertising effectiveness how can marketer overcome sensory adaptation?
sensory adaptation is a phenomenon that occurs when consumers get exposed to one ad for a long period that ad no longer provide sensory input to be noted, therefore, it causes a head-ace to marketers in developing new ads and campaigns, because if they don't then consumers will get too adapted to the current ads and campaigns that they will no longer see them. some of the ways marketers apply to overcome sensory adaptation and increase sensory inputs are: (1) experiential marketing, that is, providing consumers the chance to try the product. (2) sophisticated inserts and pop-ups, for instance, a small sample of a perfume of shampoo inside a magazine. (3) ambush advertising, that is, placing ads in places where consumers can not avoid them.
What has the author Demetris Vrontis written?
Demetris Vrontis has written: 'Integrating adaptation and standardisation in international marketing'
What is ISO for 75248?
its a product of International Organization for Standardisation with Elite Image 75248
What is product adaptation and product standardization?
Product adaptation is where a Firm adapts a product to a geographic location to fit one geodemographics.
What is product adaptation?
Product adaptation is a kind of marketing strategy wherein a company develop new products. The new product is based on modification of existing items.
Distinguish between obligatory and discretionary adaptation of a product?
obligatory adaptation occurs when a marketer if force to make minimal changes or make modification to it product design before it can gain entry to local country where as discretionary adaptation also referred to as voluntary adaptation is changes that is made by the marketer by choice to satisfy new market. DAP
What is difference between characterisation and standardisation?
Characterisation is the character of a person or the way someone acts, standardisation is the standard process of something that is the basic and or standing process
What is product extension communication adaptation?
It is extending the product line and length and designing the promotional strategy like wise.
What is bs en iso 20345 2004?
They're product standards: BS - British Standard EN - European Norm ISO - International Standardisation Organisation I think 20345 is in reference to safety footwear.
What is product or promotion adaptation in marketing?
A promotion adaptation strategy involves changing the advertising message to reflect the values, familiar images, and cultural differences in a foreign market.
Describe the advantages and disadvantages of product adaptation in exporting?
When a business looks at exporting their product the decision-making will focus around product adaptation or product standardization;Advantages of product adaptationYou can 'tailor-made' your product to suit the needs of the specific cultural tastes of the country you are marketingDisadvantages of product adaptationIt will increase cost of production and will not benefit from economies of scale due to each products design/packing varying from country to country
Balancing standardization and adaptation for product performance in international markets?
yes it should be balanced to adjust the environment
What are 3 benefits of standardisation?
Cost Savings Consistency with Customers Improved planning and control
