Segmentation in marketing is the process of dividing a broad consumer or business market into smaller groups of individuals that have common characteristics, needs, or behaviors. This allows businesses to target specific segments more effectively with tailored marketing strategies and messages.
For example, Viacon a company might segment its market based on:
1. Demographics: Age, gender, income, education, occupation.
2. Geographics: Location, climate, city size.
3. Psychographics: Lifestyle, values, interests, attitudes.
4. Behavioral: Purchase behavior, usage rates, brand loyalty, benefits sought.
By understanding and addressing the unique needs of each segment, companies can improve customer satisfaction, increase market share, and enhance the effectiveness of their marketing efforts.
segmentation, differentiation, positioning
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Segmentation Analysis
Capital Market Segment is an important concept in marketing is market segmentation. Identifying different groups in a market and subdividing the market into those groups which can be attacked by specially designed marketing strategies explains the concept of segmentation.
can the use of market segmentation be considered as racist? Is it important to consider race when marketing a product? When is it appropriate to use race and when is it not?
segmentation, differentiation, positioning
Malcolm McDonald has written: 'Marketing plans for service businesses' -- subject(s): Marketing, Planning, Service industries 'Market segmentation' -- subject(s): Marketing, Market segmentation 'Marketing plans that work' -- subject(s): Marketing, Planning 'Market segmentation' -- subject(s): Market segmentation
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restorent behaviour in segmentation
ROCK
Segmentation Analysis
Earl E. McGuire has written: 'Market segmentation' -- subject(s): Bank marketing, Market segmentation
marketing groupings
Capital Market Segment is an important concept in marketing is market segmentation. Identifying different groups in a market and subdividing the market into those groups which can be attacked by specially designed marketing strategies explains the concept of segmentation.
can the use of market segmentation be considered as racist? Is it important to consider race when marketing a product? When is it appropriate to use race and when is it not?
KFC's, formerly Kentucky Fried Chicken, marketing segmentation is based on the 4 P's; product, price, place and promotion. KFC also uses demographic, geographic and psychographic segmentation.
Geographic Demographic Psychographic Product Usage Benefits Derived