answersLogoWhite

0

a test market, in the field of business and marketing is a geographic region or demographic group used to to gauge the viability of market research

User Avatar

Wiki User

12y ago

What else can I help you with?

Related Questions

Explain test marketing giving examples?

process of test marketing with the help of an example


Advantages of test marketing?

It is costly but we can create the brand image in the mind of consumer through test marketing


What are the methods of product trial?

1. Sales research 2. Controlled test marketing 3. Actual test marketing


Does vector marketing drug test?

no


Advantages ot test marketing?

good


Various approaches used in Test Marketing?

dgfd


What has the author Kevin J Clancy written?

Kevin J. Clancy has written: 'Simulated test marketing' 'Counterintuitive marketing' -- subject(s): Marketing


Disadvantages to test marketing?

bad stuff will happen bad stuff will happen


When was cherry coke made?

It was introduced to the public in 1985 after test marketing it in 1982.


What is test marketing various approches followed by fmgc companies in test marketing?

FMGC may test market new products by itself or by pairing the new product with an established one as a free sample. The sample can encourage people to try something new and spur future purchases of that product.


What is the difference between test marketing and market testing?

The product which will introduce in small segment initially to know the pit palls of our product is called test marketing. To know the possibilities for introducing our product to particular geographical area is called market testing.


What are the advantages of test marketing?

Test marketing allows companies to evaluate a product's potential in a real-world setting before a full-scale launch, reducing the risk of failure. It provides valuable insights into consumer behavior, preferences, and market dynamics, enabling adjustments to marketing strategies and product features. Additionally, successful test marketing can generate buzz and early customer feedback, enhancing the overall effectiveness of the product launch. Overall, it acts as a critical step in informed decision-making and resource allocation.