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The target market for poultry primarily includes households and food service establishments such as restaurants, cafeterias, and catering companies. Within households, consumers range from health-conscious individuals seeking lean protein options to families looking for affordable meal solutions. Additionally, there is a growing demand from niche markets focused on organic, free-range, and antibiotic-free poultry products. Overall, the market encompasses diverse Demographics based on preferences for price, quality, and ethical considerations.

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