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Acquiring new customers generally incurs higher costs than retaining existing ones, as it involves expenses related to marketing, sales efforts, and onboarding. Retaining existing customers is often more cost-effective because it leverages established relationships and loyalty, leading to lower marketing costs and higher profit margins. Additionally, satisfied customers tend to make repeat purchases and can advocate for the brand, further reducing acquisition costs over time. Thus, businesses often benefit more financially from focusing on customer retention strategies.

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1w ago

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