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The white and red fields in the central part of the logo were borrowed from the "International code of Signals" of the flag for the letter "H" as in "Hotel" which meant "I have a pilot on board" when hoisted. On the Tommy Hilfiger, on the other hand, it means "Hilfiger".

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What is Tommy Hilfiger's Mission statement?

The Tommy Hilfiger Corporate Foundation believes education and health is the cornerstone for today's diverse youth population around the world. Our goal is to be a major force in attaining a better quality of education. For children to succeed in today's global society, we believe a stronger emphasis must be placed on a higher level of education leading to greater career opportunities. We also recognize the importance of building a healthy community and therefore committed to investing in health-related organizations and cultural programs that impact the physical well-being of adolescents.


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Tommy Hilfiger's marketing strategy revolves around a strong brand identity that emphasizes classic American style, preppy aesthetics, and a sense of nostalgia. The marketing mix includes a focus on product differentiation through high-quality apparel, strategic pricing that caters to both premium and accessible segments, and widespread distribution via flagship stores, online platforms, and partnerships with major retailers. Promotional efforts leverage celebrity endorsements, collaborations, and engaging social media campaigns to resonate with a diverse audience. Additionally, the brand emphasizes a lifestyle approach, integrating fashion with music and sports to enhance its appeal.


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