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it could be that market orientated pricing is where you look at your target market and see what sort of prices they will be prepared to pay. Whereas company orientated pricing is i guess when the company look at their costs and sort out a profit margin and work out the price that they are going to charge to make sure that they are going to make profit.

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What is company oriented pricing?

Pricing driven by a company's internal factors. The company will take a stock of all the internal costs and determine a pricing that will ensure a return. e.g. Cost plus method.


Difference between skimming pricing and penetration pricing?

skimming pricing is for new or innovative product, the price at the begining is high and customers are not price sensitive. penetration pricing set a low price at the begining to gain a mass market, and the price will rise later. The customers are price sensitive.


What are the disadvantages of market oriented pricing?

Market-oriented pricing can lead to several disadvantages, such as reduced profit margins if competitors engage in aggressive pricing strategies. It may also result in price wars, which can destabilize the market and diminish brand value. Additionally, this approach often overlooks production costs and may not reflect the true value of a product, potentially leading to unsustainable pricing practices. Lastly, it can create volatility in pricing that confuses consumers and erodes brand loyalty.


What is Competition Based Pricing?

Competition based pricing is a price set by a company for a product to compete with another company's pricing. Production and distribution costs are ignored to drive demand towards another brand. This method of pricing can cause a long-term decrease in product perception and decrease a product's value for future profits.


Explain the differences between value-based pricing and cost-based pricing?

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Related Questions

What is company oriented pricing?

Pricing driven by a company's internal factors. The company will take a stock of all the internal costs and determine a pricing that will ensure a return. e.g. Cost plus method.


The first c in the 5 Cs of pricing refers to?

The first C in the 5 Cs of pricing is Company Objectives. It is determined by what the goals of the company are. They could be profit-oriented, sales-oriented, competitor-oriented or customer-oriented. A company can also use a combination of these strategies.


What is the difference between pricing inventory and valuation inventory?

in fact there is no diff.


What term is there for a difference between Bid and Ask pricing measured in pips?

Measured in pips, spread is the term used for a difference between bid and ask pricing. This is the cost of an order placement for a trader.


What is the difference between target costing and cost-plus pricing?

Target Costing: It is the costing process in which company tries to reduces all costs of product to limit the selling price at specific targeted selling price. Cost Plus pricing: It is pricing method in which company uses all costs plus certain percentage of that cost as a profit margin to set selling price.


What is the difference in Net and gross pricing in construction?

What is the difference in Net and gross pricing in construction?


What is the purpose of volume pricing?

When a company uses a volume-pricing objective, it is seeking sales maximization within predetermined profit guidelines. A company using this objective prices a product lower than normal but expects to make up the difference with a higher sales volume.


External and internal pricing?

External pricing is pricing of goods and or services that will be sold to out side company's. While internal pricing are prices set to sell goods to another department with in its own company.


What is asset pricing?

Asset pricing pinpoints what an item is worth. This is done in most major retail stores and will usually show in the difference in price between two of the seemingly the same items.


Is there a difference in pricing between satellite and cable Tv?

The 2 industries are very competitive,they are constant proce wars going on.


Difference between skimming pricing and penetration pricing?

skimming pricing is for new or innovative product, the price at the begining is high and customers are not price sensitive. penetration pricing set a low price at the begining to gain a mass market, and the price will rise later. The customers are price sensitive.


What are the disadvantages of market oriented pricing?

Market-oriented pricing can lead to several disadvantages, such as reduced profit margins if competitors engage in aggressive pricing strategies. It may also result in price wars, which can destabilize the market and diminish brand value. Additionally, this approach often overlooks production costs and may not reflect the true value of a product, potentially leading to unsustainable pricing practices. Lastly, it can create volatility in pricing that confuses consumers and erodes brand loyalty.