they are the same
Market segment is a market that has been divided into a channel group already. Segmentation is the process of identifying those market traits and dividing that market into a segment.
Market segmentation requires market research and divides a market into various customer groups to create and/or offer products that will meet the customer's needs. Factors that are involved in market segmentation are identifying the segment by age, gender, income, geographical area and buying behavior.
segments are fairly large and normally attract several competitors, niches are smaller and may attract only one or a few competitors
How should the company segment the market?
Market research helps you "identify" your market. Segmentation lets you "segment" your identified market into more refined groups. In short market research is more broad and segmentation is more refined.
Market segment is a market that has been divided into a channel group already. Segmentation is the process of identifying those market traits and dividing that market into a segment.
nothing
Market segmentation requires market research and divides a market into various customer groups to create and/or offer products that will meet the customer's needs. Factors that are involved in market segmentation are identifying the segment by age, gender, income, geographical area and buying behavior.
segments are fairly large and normally attract several competitors, niches are smaller and may attract only one or a few competitors
How should the company segment the market?
In commodity market, the segment that you have trade for profit is the commodity segment.
To calculate the Serviceable Available Market (SAM) value of shirts, first identify your target market segment within the broader apparel market. Then, estimate the total revenue generated from shirt sales in that segment by considering factors such as market size, customer demographics, and average selling price. Finally, multiply the estimated number of potential customers by the average expenditure per customer on shirts to arrive at the SAM value.
Market research helps you "identify" your market. Segmentation lets you "segment" your identified market into more refined groups. In short market research is more broad and segmentation is more refined.
to divide the big market in to small company is known as segmentation. positioning is that which we do the mind of customer or to make the unique thing which attract the customer. to make the new product and focus the particular generation for sale is known as targeting of employess requirement. we will also design or implement the present market in such a way tht it will make benificial for upcoming generation.
The customer's evalution of the difference between all the benefits and all the costs of a market offering relative to those of competing offers.
difference between primary and secondary market
transient market