What is the goal of CRM?

Answer 1

The primary goal of CRM is higher revenues, not cutting costs. CRM solutions improve sales and marketing efforts and enables organizations to provide superior service to customers. New customers are gained, and existing customers are retained and buy more in greater quantity. End-customers benefit by receiving superior customer service and getting the products and services they want, when they want them. An enterprise that does not have a CRM strategy or use CRM applications is at a competitive disadvantage.

Some of main Goals are:

A Web-based merchant solution that includes capabilities for configuration and pricing and availability checks, and allows consumers to buy products and services, trigger orders, and check order status online.

A Web-based Partner Relation Management Solution enable companies to distribute leads and manage promotions outside the enterprise sales team. This portal is aimed at Resellers, Dealers, Distributors, Agents etc.

A Web-based Expert System that provides answers to customized questions.

A Web-based Sales Management Solution enables companies to do Sales & Marketing Automation with Contact Management using Customer Register, Sales Forecast Management, Sales Order Management, Production & Material Planning Management, Available to Promise dates, Marketing events Management.