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To maintain records into a data base for future planning.

To make managers aware of the strengths and weaknesses of their management systems.

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Why customer important in hospitality and tourism industry?

Because improve the industry magement


What is the biggest industry in Florida?

Tourism is the biggest industry in Florida. It is famous for its beautiful beaches, as well as the Disney World park.


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What is difference between market research and marketing research in tourism industry?

Market research in the tourism industry focuses on understanding the broader market dynamics, such as trends, consumer behavior, and competitive landscape, to identify opportunities and threats. In contrast, marketing research is more targeted, concentrating on evaluating the effectiveness of specific marketing strategies, campaigns, or customer satisfaction. Essentially, market research informs decision-making at a strategic level, while marketing research assesses the performance of particular marketing efforts within the context of the tourism sector.


What is customer care in tourism?

Customer care in tourism refers to the support and service provided to travelers throughout their journey, ensuring a positive experience from booking to post-trip feedback. It involves attentively addressing customer needs, resolving issues, and enhancing satisfaction through personalized interactions. Effective customer care fosters loyalty and encourages repeat business, making it a crucial aspect of the tourism industry. Ultimately, it aims to create memorable experiences that exceed customer expectations.

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