Consumer is the most important person. The business revolves around the consumer...
So, while operating as a firm, it is essential for the firm to gain the good understanding of it's target market. The more the Consumer Behaviour is learnt the more the needs and wants of the Customers are fulfilled. The Study of consumer behaviour helps us;
• To design the optimal product or service for customers.
• To determine where the product or Service should be available that would easy for the customers to buy.
• To determine what price will the customers give up purchasing product or service?
• To determine which method of Promotion would be most effective for getting the customers to buy a product.
• It helps in changing the behavior of the consumers.
• To improve performance of the organization.
• To achieve the organizational objectives
explain the importance of consumer behaviour in marketing view?
Consumer buyer behavior is the process of understanding why consumers buy the products they purchase. Managers typically study consumer needs and pricing strategies for insight.
Understanding consumer behavior is crucial for organizations as it helps them identify customer needs and preferences, enabling the development of products and services that resonate with their target audience. This insight allows businesses to tailor marketing strategies effectively, optimizing engagement and conversion rates. Additionally, by anticipating trends and shifts in consumer behavior, organizations can stay competitive and adapt to market changes proactively. Ultimately, a deep understanding of consumer behavior fosters stronger customer relationships and drives long-term loyalty.
consumer behavior holds a great important in marketing field because if look over the modern philosophy of marketing in that CUSTOMER is treated as the KING, his needs and wants are being studied for making any product, and above that its always been seen while looking for opportunities for a product development that which product is brought most and what are the factors that result in purchase of a product. we can easy understand its importance if we look around our environment. consumer behavior is made up of two words consumer and behavior. consumer is the person who consume the product, he may or may not be a buyer and behavior means the aggregate of all the responses made by an organism in any situation. so consumer behavior means the aggregate of response made by the consumer. It make us know the reasons behind the purchase of a product, and about the various feelings of the customer that are being attached with the purchase of the product. hence we can say that its very importance to study the behavior of your consumers whom you are going to serve through your product. answerd by anjali lakshcar
A business will function based on how consumers behave. It is important to keep up with the behavior in order to keep making a profit.
what do you mean by consumer;s behavior give its importance in ecomonics
explain the importance of consumer behaviour in marketing view?
Consumer buyer behavior is the process of understanding why consumers buy the products they purchase. Managers typically study consumer needs and pricing strategies for insight.
Cultural
Studying families is crucial in understanding consumer behavior because family members often influence each other's preferences, decisions, and purchasing patterns. By analyzing family dynamics, marketers can tailor their strategies to target different family members effectively and understand the buying habits within households. Additionally, studying families helps identify shared values, traditions, and communication patterns that impact consumer choices.
Consumer behavior refers to the study of how individuals make decisions and behave when purchasing and using goods and services. It encompasses factors such as attitudes, preferences, motivations, and purchasing habits that influence consumer choices. Understanding consumer behavior is key for businesses to develop effective marketing strategies.
Understanding consumer behavior is crucial for organizations as it helps them identify customer needs and preferences, enabling the development of products and services that resonate with their target audience. This insight allows businesses to tailor marketing strategies effectively, optimizing engagement and conversion rates. Additionally, by anticipating trends and shifts in consumer behavior, organizations can stay competitive and adapt to market changes proactively. Ultimately, a deep understanding of consumer behavior fosters stronger customer relationships and drives long-term loyalty.
Consumer behavior has a large scope in that it can affect everything about business. What consumers are currently buying and what they will buy in the future, how much they are willing to pay, etc. can determine what companies produce and even if a company survives.
consumer behavior holds a great important in marketing field because if look over the modern philosophy of marketing in that CUSTOMER is treated as the KING, his needs and wants are being studied for making any product, and above that its always been seen while looking for opportunities for a product development that which product is brought most and what are the factors that result in purchase of a product. we can easy understand its importance if we look around our environment. consumer behavior is made up of two words consumer and behavior. consumer is the person who consume the product, he may or may not be a buyer and behavior means the aggregate of all the responses made by an organism in any situation. so consumer behavior means the aggregate of response made by the consumer. It make us know the reasons behind the purchase of a product, and about the various feelings of the customer that are being attached with the purchase of the product. hence we can say that its very importance to study the behavior of your consumers whom you are going to serve through your product. answerd by anjali lakshcar
A business will function based on how consumers behave. It is important to keep up with the behavior in order to keep making a profit.
Consumer behavior is one of the topic that marketer uses to better understanding of consumer on how their behavior react when come to buying decisions. Perception is how one view under the influence of past experience, personal opinon
Consumer behavior can be influenced by both a person's age and generation. Age can impact factors like life stage and physical capability, while generation can shape values and attitudes based on shared experiences and historical events. Both play a role in understanding and predicting consumer behavior.