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Nike, one of most respect brand in footwear industry through the world. It reaches to maximum no. of people through strong brand endorsement.
Lets check 4 p's of marketing:
Product: It have all range of products from kids, gals, mens, walker shoes, etc. Initially they faced problem as they were targeting only sports persons, however very soon revised their strategy as they observed Indian more to wear Sports shoes when they wear causals (Jeans, etc.) other than sports
Promotion: During event such as school opening time, holdings, events, etc. Their main promotion strategy for any particular country is to endorse their brand with very strong brand personality like Tiger Woods, etc.
Price: They are positioning themselves in terms of quality, technology, etc. so definitely will charge premium charges.
Place: Previous it is observed that nike as other company were selling footware through channel partners. We usually purchase shoes from shop when it is need. However looking growth of India retail industry, they try to reach 'n' no. of consumers to know their needs betters, and develop their product accordingly. At the same time they can increase their prospect and real customer by making them FEEL --> DP ---> LEARN buying behaviour.
For more queries,
Yogesh Agrawal
yogesh.agr@rediffmail.com
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What is the marketing strategy of Reebok in India?
"http://wiki.answers.com/Q/What_is_the_marketing_strategy_of_Reebok_in_India"
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Your question is directed to "India", and therefore I suggest you try using online marketing sites related to India.www.eindiabusiness.comwww.viewmemo.com/India/index.phpwww.indiamart.comwww.tradeindia.com
What Competitive strategy does Nike employ?
Nike uses a large amount of advertising and marketing to sell their athletic products. To sustain relevance the company responds to trends quickly.
What have been the key success factors for nike?
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What would you consider to be Nike's 'superb marketing skills'?
Nike's obvious ability to get top athletes of the generation to be their spokesperson is a great marketing skill. Take for example when Michael Jordan was for Nike. People loved MJ and wanted to be just like him. Kids wanted everything Nike because Jordan wore everything Nike. Also, by having big named athletes endorse Nike, the athletes are able to make their own shoes, clothing line, etc. making more money for Nike.
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How does nikes marketing stratrgy parnter with sweatshops?
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Emami fair and handsome marketing mix strategy?
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