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The objective of advertising is to promote products or services to a target audience, ultimately driving awareness, interest, and sales. It aims to communicate the unique value proposition of a brand, differentiate it from competitors, and influence consumer behavior. Effective advertising seeks to build brand loyalty and foster long-term relationships with customers while achieving specific marketing goals.
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What steps are involved in developing an advertising program?
identifying the audience selecting the right media developing advertising messages specify advertisment objective
What is the main objective for media buying agencies?
The main objective for media buying agencies is to negotiate about prices and placements to ensure the securement of the best possible value in advertising management.
What are the important decisions when developing an advertising program?
There are five major decisions to be taken when developing an advertising program. 1. What are advertising objective? 2. How much can be spent? 3. What media should be used? 4. What message should be sent to the market? 5. How should the results be evaluated.
How does classified advertising differ from normal advertising?
Typically in case of newspaper classified ads are short and without any image/picture. Classified ads are charged by # of words or column length. Normal or display advertising is long and has images/pictures and cost more. The objective of display advertising is brand awareness. Online or internet classified ads don't suffer from newspaper space limitation and allow long description as well as images/pictures.
What are the primary and secondary objectives of advertising?
The primary objective of advertising is to sell something, anything. The secondary objective of advertising is to sell more of that something. Secondary advertising can also mean the visualization of that product in use, again with the objective of selling more. Two examples: Toothpaste ad. Research shows that a pea-size glob of toothpaste is sufficient for proper dental care. The toothpaste ad shows a huge double-layer glob, enough for a week of brushing. Shampoo ad. Directions say wash, rinse, wash again. That second washing is a waste of shampoo and water unless you've been soaking your hair in used motor oil all day. And some shampoo ads tell you "to get your hair REALLY clean" [and who wouldn't? - they've got you there!] wash & rinse a third time!
How would you describe the switchback objective in advertising?
Companies subscribe to this advertising objective when they want to get back former users of their product brand.
Another name for an advertising film which is informative and purportedly objective?
infomercial
How would you describe the continuity objective in advertising?
Continuity advertising is a strategy to keep current customers using a particular product.
How would you describe the trial objective in advertising?
The purpose of the trial objective is to encourage customers to make an initial purchase of a new product.
What is the mission in strategic management?
our objective in 2009 is to boost advertising expenses by 10%
What steps are involved in developing an advertising program?
identifying the audience selecting the right media developing advertising messages specify advertisment objective
How would you describe the brand-switching objective in advertising?
Companies adopt brand switching as an objective when they want customers to switch from competitors' brands to their brands.
How do you write career objective in resume for advertising and public relation student?
seeking for an entry level job in advertising and pr to build a long term career with the organisation
What are objective of advertising on radio?
It depends on the company. It could be to inform the audience, persuade, remind, or gain awareness.
What is the main objective for media buying agencies?
The main objective for media buying agencies is to negotiate about prices and placements to ensure the securement of the best possible value in advertising management.
What is the project objective statement for the new marketing campaign?
The project objective statement for the new marketing campaign is to increase brand awareness and drive sales through targeted digital and traditional advertising strategies.
What are the important decisions when developing an advertising program?
There are five major decisions to be taken when developing an advertising program. 1. What are advertising objective? 2. How much can be spent? 3. What media should be used? 4. What message should be sent to the market? 5. How should the results be evaluated.
