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To define the scope of a subject it is important to set parameters or a framework

within which it shall be studied. it can be explained through a detailed study of framework .

This framework is made up of three main sections-the decision

process as represented by the inner-most circle, the individual determinants on the

middle Circle and the external environment which is represented by the outer circle.

The study of all these three sections constitutes the scope of consumer behaviour.

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