What media conglomerates do not control much of the advertising?

Answer 1

While major media conglomerates like Comcast, Disney, and ViacomCBS dominate much of the advertising space, smaller companies and independent media outlets often have limited control over advertising revenue. Local newspapers, niche magazines, and independent online platforms typically operate on a smaller scale and rely on localized or specialized advertising. Additionally, newer digital media companies or startups may struggle to secure significant ad revenue compared to established giants. These smaller entities often focus on alternative funding models, such as subscriptions or crowdfunding, to sustain their operations.