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What product market factors might you include in your media plan?

Price Quality Brand name Comppetitors


What is dual product market?

"Dual product markets is an economic concept referring to the two layers of sale that occur in media industries: a media company offers a media product to an audience, although the economic transaction comes from selling the audience to an advertiser."


What is a dual product market?

"Dual product markets is an economic concept referring to the two layers of sale that occur in media industries: a media company offers a media product to an audience, although the economic transaction comes from selling the audience to an advertiser."


What is the importance of media planning?

The importance of media planning is knowing exactly where the customer base is and how to market the product to them. This can be done through television, radio, internet, or other media.


Describe the structure of the media market?

the structure of the media market?


What changes in society that affect the market for one company product's product or services?

Here are just a few. * Demographics * Economy * Competition * Local, national, and global markets * Media


What is market structure in the media industry?

Oligopoly :)


Which is the market structure of the media industry?

Market structure of the media industry: Oligopoly


Which is the best media buying company in the state of Minnesota?

The best media buying company in the state of Minnesota is Market Share Masters. They have the right experience to target the most useful media platform for your business so your product or services get more exposure.


How can one get into the advertising market?

One can get into the advertising market by following a handful of steps. They include understanding the media market, finding one's niche, education, assembling, networking, researching potential employers, polishing resume and nailing the interview.


What information should be included in a comprehensive media packet for a product launch?

A comprehensive media packet for a product launch should include key details about the product, such as its features, benefits, target audience, pricing, availability, and any unique selling points. It should also contain high-quality images or videos of the product, press releases, contact information for media inquiries, and any relevant background information about the company or brand. Additionally, including testimonials or reviews can help build credibility and generate interest from the media.


What is the importance of broadcast media?

The importance of broadcast media is mostly in a market's advertising strategy. Proper usage is what helps get a message, service, or product out to the public using the most effective widespread method like radio, television, etc.