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Costco's basic strategy as a retailer focuses on offering high-quality products at low prices through a membership-based model. By maintaining a limited selection of items and leveraging bulk purchasing, Costco achieves economies of scale that allow it to pass savings onto its members. The company emphasizes a no-frills shopping experience, minimizing operational costs while providing value to customers. This approach fosters customer loyalty and encourages repeat business, contributing to its strong financial performance.

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