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When implementing a focus strategy, a firm seeks to concentrate on a specific market segment or niche, tailoring its products or services to meet the unique needs of that segment. This approach allows the firm to create a strong brand identity and customer loyalty within the targeted group. By specializing, the firm can achieve a competitive advantage, often through differentiation or cost leadership, while minimizing competition from broader market players. Ultimately, the goal is to maximize profitability and market share within the chosen focus area.

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1mo ago

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