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What is is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes?

Market Segmentation


When evaluating international markets the marketing manager should?

use broad criteria, such as geographic region or stage of economic development, to define submarkets before further segmenting


Differences between product market and generic market?

The generic product-market includes a broad group of products that satisfy a general, yet similar, need. The starting point in determining product-market boundaries is to identify the particular need or want that a group of products satisfy. Since people with a similar need may not satisfy the need in the same manner, generic product-markets are often heterogeneous, containing different end-user groups and several types of related products.The product-type product-market includes all brands of a particular product type. The product type is a product category or product classification that offers a specific set of benefits intended to satisfy a customer's need or want in a specific way. Differences in the products within a product-type product-market may exist, creating product-variants.


What is the difference between sales and marketing with example?

Sales is a narrow concept. It is Money oriented , whereas Marketing is a broad concept. It is a Money and Customer satisfaction oriented....When customer is satisfied with product only then he'll purchase that product..


What is Goldilocks product strategy?

Great breakdown of product strategies! I find the Goldilocks product strategy especially effective when aligned with a brand’s overall mission. By offering three clear options, companies not only guide customer choices but also demonstrate their commitment to accessibility and value. It's a smart way to balance customer satisfaction with business goals. For more information: nsda.gov.bd/

Related Questions

What is product cost as cost of market segmentation?

When segmenting broad product-markets, cost considerations tend


What is is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes?

Market Segmentation


When evaluating international markets the marketing manager should?

use broad criteria, such as geographic region or stage of economic development, to define submarkets before further segmenting


Is Manhattan beach capital a legitimate business?

Yes, it is a legitimate business, offer a broad portfolio of financial products that targets both the residential and commercial markets.


Differences between product market and generic market?

The generic product-market includes a broad group of products that satisfy a general, yet similar, need. The starting point in determining product-market boundaries is to identify the particular need or want that a group of products satisfy. Since people with a similar need may not satisfy the need in the same manner, generic product-markets are often heterogeneous, containing different end-user groups and several types of related products.The product-type product-market includes all brands of a particular product type. The product type is a product category or product classification that offers a specific set of benefits intended to satisfy a customer's need or want in a specific way. Differences in the products within a product-type product-market may exist, creating product-variants.


Why there are so many different types of financial markets?

A financial market is a broad term describing any marketplace where buyers and sellers participate in the trade of assets such as equities, bonds, currencies and derivatives. They include Capital Markets (stock, bond), Money Market, Spot market, Derivatives Markets, Forex and the Interbank Market, OTC market,.... You can search on alpari.com/en/investor. With different types of financial markets, investors can diversify their investing to minimize risks as hedging tools.


What is specialized market?

What is specialized market


What exactly does the Peterbilt company do?

The Peterbilt motor company manufactures trucks and they also offer a broad range of services for the over-the-road, construction, municipal and medium duty markets. They specialize in trucks and everything to do with it.


What's the best broadband service?

Your local cable companies can provide you with high speed broad band service. Their broad band product offerings come with a variety of different upload and download speeds and have correspondingly different pricing plans as well.


What is the difference between sales and marketing with example?

Sales is a narrow concept. It is Money oriented , whereas Marketing is a broad concept. It is a Money and Customer satisfaction oriented....When customer is satisfied with product only then he'll purchase that product..


What are the major facets of the economist?

The economist is a professional in the social sciences discipline of economics. Facets of the field include broad philosophical theories, focussed study within specific markets, macroeconomic analysis, and microeconomic analysis.


Does Comcast have a good reputation as a local television provider?

Comcast is known as a very good cable TV provider. They have a broad product offering and competitive rates.