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When segmenting broad product-markets, cost considerations tend
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Define market segmentation?
Market segmentation refers to the division of the heterogeneous market into sub-market,each having more homogeneous characteristics. According to Kolter,"Market segmentation is the act of identifying and profiling distinct groups of buyers who might require separate product and for market mix"
What does product-benefit market segmentation involve?
Product-benefit segmentation is based on the perceived value or advantage consumers receive from a good or service over alternatives
Can the use of race in the market segmentation be considered as racist?
can the use of market segmentation be considered as racist? Is it important to consider race when marketing a product? When is it appropriate to use race and when is it not?
Market segmentation of Toyota cars?
Market segmentation
What is an industry that offers the least opportunity for product differentiation and market segmentation?
oil and gas
What are the elements of market segmentation?
Geographic Demographic Psychographic Product Usage Benefits Derived
List 3 market segments for the retail clothing market?
gender segmentation, age segmentation, geographic segmentation..
What is Sigmentation in marketing?
Market-segmentation is the process of dividing the market of a product or a service in smaller groups of customers,each of which must buy the product for the same purpose,use it in the same way,or buy it in the same way. The company has to design a separate value preposition for each segment. The Aim of segmentation of market is to serve customers more effectively, efficiently and accordingly. Segmentation of Consumer maket can have the following basis : *Behavioural segmentation, *Psychographic, and *Profile segmentation Organizational markets can be segmented in two ways : *Macrosegmentation,*Microsegmentation
Advantages and disadvantages of market segmentation?
what is the advanteges and dis advanteges of market segmentation?
How can you increase your market share as a marketing manager?
As a market manager the market share of a product can be increase by 1) Increasing advertisement 2)Customer preferences 3)Improved quality 4)Market segmentation 5)Product differentiation
What is Kentucky Fried Chicken market segmentation?
KFC's, formerly Kentucky Fried Chicken, marketing segmentation is based on the 4 P's; product, price, place and promotion. KFC also uses demographic, geographic and psychographic segmentation.
What is the concept of market segmentation and target marketing and their use in developing marketing strategy?
brake down a product into group and offer to the public which want the product
