price.
While pricing a product is considered the most flexible variable, DISTRIBUTION is considered the least flexible of marketing mix decisions, as establishing contractual relationships is difficult if not impossible to change, as well as if distribution is not managed efficiently, a competitor may evolve to create a more effective distribution system.
Among the marketing mix elements—product, price, place, and promotion—price is often considered the most flexible. It can be quickly adjusted in response to market demand, competition, or changes in consumer behavior. Unlike product features or distribution channels, which may require more time and resources to modify, pricing strategies can be implemented almost immediately to optimize sales and profitability.
product
The market mix is often referred to as the 4 Ps or the 7 Ps, which are in order:ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe term marketing mix was coined by Neil Borden in 1948 in an article entitled "the concept of the marketing mix" which referred to the 4 or 7 Ps as ingredients within a marketing recipe, which can be use to follow existing recipes, or create new recipes.There is a good infographic called 'The Marketing Mix Made Easy' which explains the marketing mix in more detail, you can find this at http://www.zeno-marketing.co.uk/marketing-clinic/2012/7/5/marketing-mix-made-easy.html
price.
While pricing a product is considered the most flexible variable, DISTRIBUTION is considered the least flexible of marketing mix decisions, as establishing contractual relationships is difficult if not impossible to change, as well as if distribution is not managed efficiently, a competitor may evolve to create a more effective distribution system.
Among the marketing mix elements—product, price, place, and promotion—price is often considered the most flexible. It can be quickly adjusted in response to market demand, competition, or changes in consumer behavior. Unlike product features or distribution channels, which may require more time and resources to modify, pricing strategies can be implemented almost immediately to optimize sales and profitability.
product
The market mix is often referred to as the 4 Ps or the 7 Ps, which are in order:ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe term marketing mix was coined by Neil Borden in 1948 in an article entitled "the concept of the marketing mix" which referred to the 4 or 7 Ps as ingredients within a marketing recipe, which can be use to follow existing recipes, or create new recipes.There is a good infographic called 'The Marketing Mix Made Easy' which explains the marketing mix in more detail, you can find this at http://www.zeno-marketing.co.uk/marketing-clinic/2012/7/5/marketing-mix-made-easy.html
What is Starbucks marketing mix?
the objectives of the marketing mix is to excrete
quality is not the element of marketing mix....=)
Marketing mix variables are often controllable, because they can be changed. Marketing manager must develop and control marketing mix, he should collect information about needs and then satisfy people in the target market.
This seems to be the answer you are looking for! marketingfaq.net/2011/11/what-is-marketing-mix/
One of the most important parts or elements in Marketing is missing in the Marketing Mix. It's targeting or "People, in the Nine P's of Marketing. The Marketing Mix includes Product, Price, Promotion and Place but does not include "People" or Targeting. Add STP and you have Segmentation, Targeting and Positioning.
what is the marketing mix for parle-g