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Cheryl Catton is VP of Marketing for Chevrolet.

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15y ago

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Imagine you are creating a marketing plan for a company that will sell motor scooters As you consider the marketing program.what types of strategy should you consider including in the plan?

You should think about the demographics that are needed. Also think about where to sell the product and for how much.


How ZENN motor company is following the principles of socially responsible marketing?

Zenn's marketing is socially responsible and sustainable. If you examine the entire organization you will find sustainablitlity and social responsibility. They looked at the situation and saw that consumers had a need that wasn't being met. They developed a products that exceeded expactations; thereby creating a mutual value between the brand and the consumer. Boom!


Role of attitude in developing marketing strategy?

The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as howThe psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers);The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media);The behavior of consumers while shopping or making other marketing decisions;Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome;How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; andHow marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.One "official" definition of consumer behavior is "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society." Although it is not necessary to memorize this definition, it brings up some useful points:Behavior occurs either for the individual, or in the context of a group (e.g., friends influence what kinds of clothes a person wears) or an organization (people on the job make decisions as to which products the firm should use).Consumer behavior involves the use and disposal of products as well as the study of how they are purchased. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption. Since many environmental problems result from product disposal (e.g., motor oil being sent into sewage systems to save the recycling fee, or garbage piling up at landfills) this is also an area of interest.Consumer behavior involves services and ideas as well as tangible products.The impact of consumer behavior on society is also of relevance. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy.


Objectives of the FORD motor company?

To sell vehicles and make a profit for the stockholders, thus providing jobs for thousands of workers.


What is the Mission statement of ford motor company?

¨Our Mission: we are a global, diverse family with a proud heritage, passionately committed to providing outstanding products and services.

Related Questions

What is the manufacture of the 1960 Corvette?

Chevrolet Motor Division of General Motors Corporation.


How many 1964 Impala SS were made?

Chevrolet Motor Division recorded the production of 185,325 Impala Super Sport models in 1964.


Who is Chevrolet?

"Chevrolet" was named after the founder, Louis-Joseph Chevrolet (1878-1941) . He was a Swiss-born American race car driver, he was also founder of the Chevrolet Motor Car Company in year, 1911. Chevrolet designed a six-cylinder touring car, which became an immediate marketing success and proved that his design abilities matched his racing skills.For more information:louis-chevrolet


What type of motor does a 2006 Chevrolet HHR have?

There are two types of 2006 Chevrolet HHRs: LS and LT. The 2006 Chevrolet HHR LS Wagon has a 2.2L motor. The 2006 Chevrolet HHR LT Wagon has a 2.2L motor.


What kind of motor oil for 1999 Chevrolet metro?

motor oil


What is the tax on a used Chevrolet Chevelle?

In most states, there is no sales tax on purchasing a vehicle. The tax comes from titling the car with the Division of Motor Vehicles. In Virginia, it is 2% of the purchase price.


Where is the blower motor relay on a 2006 Chevrolet trailblazer?

The blower motor relay is located underneath the glove box on a 2006 Chevrolet Trailblazer.


Where is the blower motor relay on 2006 Chevrolet trailblazer?

The blower motor relay is located underneath the glove box on a 2006 Chevrolet Trailblazer.


Where is the starter motor on a Chevrolet Tacuma?

Toyota makes the Tacuma. Chevrolet makes the Tahoe. Which is it?


Does a v-tec motor come in a 1991 Chevrolet Caprice?

NO, Its a Honda motor. No.


Has chevrolet changed the injectors in the 3.6 v6 motor since 2009?

Chevrolet has not changed the injectors in the 3.6 L V6 motor since 2009.


How do you replace blower motor for a 2006 Chevrolet coloardo?

To replace a blower motor in a 2006 Chevrolet Colorado first remove the old blower motor. Then install the new motor making sure to connect all the wires.