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Nestlé faces direct competition from other major food and beverage companies like Unilever, Danone, and Kraft Heinz, which offer similar products in categories such as dairy, snacks, and beverages. Indirect competition comes from smaller, niche brands and health-focused companies that appeal to consumers seeking organic or specialty foods, as well as private label products from grocery chains. Additionally, emerging startups in the plant-based and health food sectors also pose a challenge to Nestlé's market share. The competitive landscape is further complicated by changing consumer preferences and trends towards sustainability and health.

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