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Who Was the Advertiser’s Target Audience During the 1920s?

In the 1920s, advertising began to evolve with the rise of mass media like radio, magazines, and cinema. Here's a humanized breakdown of who advertisers mainly targeted during that time:

  • **Middle-Class Women**

    • Seen as the primary decision-makers for household purchases

    • Ads focused on beauty, fashion, cleaning products, and kitchen appliances

    • Encouraged to embrace modern lifestyles and appearances

  • **Young Urban Consumers**

    • Represented the spirit of the "Roaring Twenties"

    • Attracted to modern trends, cars, music, and entertainment

    • Advertisers used jazz, film stars, and slang to connect with them

  • **Families and Homemakers**

    • Promoted products like radios, refrigerators, and ready-to-eat food

    • Focused on comfort, convenience, and time-saving

  • **Men in the Workforce**

    • Targeted for products like razors, cars, suits, and cigarettes

    • Ads emphasized masculinity, success, and modernity

  • **Children and Teens (Indirectly)**

    • Though not directly marketed to, they were featured in ads for toys and treats

    • Marketers appealed to parents’ desire to provide for their kids

In short, advertisers of the 1920s focused on shaping dreams and desires, not just selling products.

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