Who is the target market of Puregold?

Answer 1

Puregold primarily targets middle to lower-income consumers in the Philippines, focusing on families seeking affordable grocery options. Its customer base includes both urban and suburban residents who prioritize value for money, convenience, and a wide range of products. The store also appeals to small business owners and resellers looking for bulk purchasing options at competitive prices. Overall, Puregold aims to cater to budget-conscious shoppers looking for a one-stop shopping experience.