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What is the difference between product diversification and product differentiation?

Product diversification means that you will have several different types of products for sale, such as selling school supplies as well as toiletries. I think product differentiation means that you will have several different types of the same product available, such as the same baseball hat in several colors or with different team logos. Here's how about.com defines "product differentiation"--"Developing unique product differences with the intent to influence demand".


What is sorting process in retailing?

it allows the company to look at several manufacturers and compare quality and price to decide which products to purchase. It is also known as merchandising


What is the difference between resource market and product market?

Wet wipes come in several diffrent flavours.


Why is packaging important?

Companies know that consumers judge a product by its package. But the image of a product is not the only consideration---the effects of packaging on the supply chain and accounting department should also be measured. Marketing departments weigh several aspects when deciding how to package a product.


Why do companies change the packaging of their products?

There are several possible reasons. Packaging has many purposes. If a new type of material comes out, which provides more product stability or increases shelf life, the manager may change the package. Many manufacturers are also 'going green', and changing their packaging to reflect that mission. Or, they mat be trying to retool their product's image. Look at Tic Tac...when they released the 'Chill' version of their mint, they put it into a box you could slide open with one hand. They were hoping it would appeal to a different customer segment than their old style mints.

Related Questions

What are some types of manufactures that produce video conference equipment?

There are several different manufacturers that produce video conferencing equipment. Some of these manufacturers include Cisco, Tandberg, and Polycom.


Who are some of the manufacturers of the fastest trains?

There are several manufacturers of fast trains all over the world. Some of the manufacturers that produce the fastest trains include Bombardier Alstom, Shinkansen, Caradia, and Siemens.


Which manufacturers produce spin dryers?

There are several manufacturers of spin dryers. Some of the most well-known manufacturers of spin dryers include GE, Maytag, LG, Whirlpool, Speed Queen, Samsung, Kenmore, and more.


Do they make chocolate flavored gum?

Several manufacturers produce chocolate flavored gum, but it is in most cases considered somewhat of a novelty item. The most readily available brand of the product is "Bubble Yum" which is advertised as being made with real Hershey's chocolate.


What are some types of a microphone with stand?

There are several different manufacturers who produce microphones with stands. Some popular versions are those made by Nady, Pyle Audio, Atlas and Shure.


Who made your Kenmore?

Kenmore appliances are manufactured by various companies under the Kenmore brand, which is owned by Sears. The brand collaborates with several manufacturers, such as Whirlpool, LG, and Frigidaire, to produce a wide range of appliances including refrigerators, washers, and dryers. Each product may have a different manufacturer depending on the specific appliance and model.


What is the name of a robot used to build cars?

There are several different manufacturers of industrial robots, and each manufacturer uses their own naming/numbering system to distinguish different product lines.


What are some popular manufacturers of ice hockey sticks?

There are several manufacturers where American manufacturers are the most famous ones. Manufacturers such as Warrior Sports and Reebok are often praised for their high-quality ice hockey sticks.


Who make intermarms rifles?

Several different manufacturers. Interarms was an importing and exporting agent for several companies.


What are the names of some manufactures that offer waterproof cycling jackets?

There are several different manufacturers that produce waterproof cycling jackets. Some names include for example "OneTen", "Gore Bike Wear" and of course "Mission Workshop".


Who make a caa windlaster 357 magnum?

The .357 magnum was developed in the 1930's as a response to the Colt .38. Several manufacturers produce .357 magnum firearms, including American, Double Tap, Federal, and Remington.


Who manufactured the m7 bayonet?

several manufacturers. ONTARIO knives is one for sure