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Marketer's gather data / information to use in determining their approach to their consumers. They also use it to determine what improvements should they need to implement on their product or services to ensure that consumers are satisfied and keeps coming back to them due to their products and services.

Also, they use information for competitor analysis purposes, and market condition analysis. It includes current pricing, consumer-preferences, trending items or topics that they can attach to their products, and a lot more.

These are all part of advertising their product and making sure that their product are of safety & quality for consumers.

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12y ago

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