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What is the difference between the institutional and government market?

insitutional markets consists of churches,hospitals,schools that provide goods and services for people. government markets major buyer in business markets. calling for bids.


Who is a person who conducts sales by bidding?

This selling method is called an "auction". The person calling out or announcing the prices (or bids) is called an "auctioneer".


How do you write a letter to supply goods to a company?

When writing a letter to supply goods to a company, start with a formal salutation addressing the recipient. Clearly state the purpose of the letter, including details such as the types and quantities of goods being supplied, pricing, delivery terms, and any other relevant information. Be sure to include contact information in case the recipient has any questions or needs further clarification. Close the letter professionally with a thank you and a signature.


Customer knowledge of service prices?

Consumers have what is known as internal reference prices for services. A reference price is a price point in memory for a good or a service and can consist of the price last paid, the price most frequently paid, or the average of all prices customers have paid for similar offerings.A) Service variability limits knowledge.Eg In life insurance, it is very difficult to get comparable price quotes. Firms can offer an infinite variety of combinations and permutations leading to complex and complicated price structures.( Whole life vs. term), features (different deductibles) variations associated with customers( age, health risk, smoking or non - smoking).Very few insurance companies offer exactly the same features and the same prices. Only expert customers can specify the options across providers and find an accurate comparison base.B) Providers are unwilling to estimate prices.Many providers are unable or unwilling to estimate prices eg in the legal or medical profession. Lawyers (in a trial) and doctors (for an operation) often cannot tell what the services will involve until the delivery is well underway.In B2 B situations companies obtain bids or estimates for complex services such as consulting or construction, but this is typically not undertaken with end consumers. Therefore they often buy without advance knowledge about the final price of the service.C) Individual customer needs vary.(Eg, Type of haircut, length of hair, conditioning treatments). In a hotel (size of room, time of year, type of room availability, AC/non- Ac, individual vs. group rate).Getting braces/ tooth replacements from a dentist or help from a lawyer are highly dependent on customer's idiosyncrasies and hence differences in customer's needs play a strong role in pricing.D) Collection of price information is overwhelmingRarely are price comparisons available for competing services under a single roof (as opposed to consumer goods in a retail shop where prices can be readily compared).Implications for managers• The fact that consumers often possess inaccurate reference prices for services has several important managerial implications.• Promotional pricing (as in couponing or special pricing) may be less meaningful for services for which price anchors typically do not exist. This is probably the reason why price does not feature as frequently in service advertising as it does in product advertising.• Promotional pricing also has the danger of the customer taking the promotional price which he sees in as the anchor price for future reference.• The general absence of accurate reference prices also suggests that advertising actual prices for services that the customer is not used to purchasing, may reduce uncertainty and overcome an inflated price expectation for some services.• Thus a market research firm that quotes USD 10,000 for its market research would be informative to a business customers who only had a vague idea and would be guessing it would cost around USD 100,000.• By featuring price in advertising, the company overcomes the fear of high cost by giving readers a price anchor.


What is PPC advertising?

Pay per click advertising, or PPC, is a prevalent method of digital advertising that significantly aids you to purchase paid form of visits to your website. Instead of paying for the advertisement up front, as you usually do with a print ad, in this case, you pay only when a user clicks on your ad.PPC ads display on search engines, web pages, social media platforms, and apps.• Paid search ads appear as general search results (web page title, URL, and description). The difference is that they appear on the top and bottom of the first page of search engine results (like Google) anytime that particular keyword is searched.• On social media platforms such as Twitter, Facebook, and Instagram ads show up in a user’s news feed in the same pattern as organic posts, but are tagged as “Sponsored” or “Promoted”.• Display ads fit into a particular position on a web page, and can distinguish with the business’s brand design, or approach a “native” form for it to generate a constant view for the user.

Related Questions

What is closed bid?

A closed bid is a procurement process where suppliers submit their proposals or bids without knowing the offers made by other competitors. This method promotes confidentiality and can lead to more competitive pricing, as each bidder is unaware of the others' bids. The process typically involves a set deadline for submission, after which the bids are evaluated by the buyer to select the best offer. Closed bidding is often used in government contracts and large projects to ensure fairness and transparency.


Why purchase specification important to a food establishment?

Without specifications, it is not possible to obtain competitive bids for the product.


How can I increase the number of bids on my project to ensure there are more bids than asks?

To increase the number of bids on your project and have more bids than asks, you can promote your project on various platforms, reach out to potential bidders directly, offer competitive terms, and create a sense of urgency or exclusivity to attract more interest.


How do government agencies evaluate competitive bids?

Government agencies also considered service, contractor guarantees, past experience with particular contractors, and options offered by individual bidders when evaluating bids.


Why purchase specifications important to a food establishment's operation?

Without specifications, it is not possible to obtain competitive bids for the product.


What is electronic tendering system?

It is like reverse auction, in which a buyer requests would-be sellers to submit bids; lowest biddder wins.


What exactly is a reverse auction?

In a reverse auction, a buyer puts a contract out for bid. Sellers offer bids on the item, competing to offer the lowest price. The price generally decreases as the auction progresses with sellers competing to offer the lowest bids.


How does the concept of forcing bids impact the strategy and gameplay in a bridge game?

In bridge, forcing bids can influence strategy and gameplay by putting pressure on opponents to make specific bids or plays. This can help shape the overall direction of the game and allow players to better anticipate their opponents' intentions. By using forcing bids strategically, players can gain a competitive advantage and control the flow of the game.


Are publicly held companies required to obtain competitive bids for services?

Public held companies have no legal requirement to obtain competitive bids. However, it is a good common practice to gather competetive bids; and, may therefore be policy and procedure in most companies. Bidding is also a good idea in a public company to give the shareholders a sense of security that the company follows good business practices and not wasting money by awarding over-priced contracts.


Why should you beware of kid-bids or bids by children?

Kid-bids or bids by children could potentially violate the terms and conditions of online auction platforms, often requiring users to be of a certain age to participate. Additionally, children may not fully understand the consequences of placing bids, leading to unintended purchases or liabilities.


What are the rules of a reverse auction?

A reverse auction allows a buyer to put out a request for bids on a contract or service. Those who wish to complete the service then bid for the chance to complete it, and the one with the lowest bid wins it, and is payed that amount by the buyer in exchange for the service.


What happens during a reverse auction?

In a reverse auction sellers are in competition to obtain the buyers business. The name reverse auction is apt because the role of buyers and sellers is reversed and instead of prices escalating, the prices generally go lower as sellers compete for the buyer's business.