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Hopefully, a satisfied customer will be a repeat customer, generating future sales and profits. Also, to maintain a good reputation, you do not want dissatisfied customers. Statistics show that a satisfied customer will tell 1 or 2 people about their experience while a dissatisfied customer will tell 20 people about their experience. So if you want the word on the street to be 90% positive about your business, you must have 200 happy customers for every unhappy customer.

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17y ago

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