From my inside knowledge, a Formula Drift driver's salary solely depends on the number of sponsors the team owner owner can attract. The drivers salary is usually worked out between the team owner and the driver.
Obviously, the more publicity the driver/team gets the better the pay. Most of the time, the publicity drivers get is based on their performance in the series and also on past successes in motorsports.
Note, Formula Drift themselves do not pay the drivers.
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