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As with most business slogans, the answer is highly motivated by the target audience. Culture, values, local "inside jokes" or puns, and many other factors can cause a business slogan to be "catchy". Larger companies generally spend anywhere from thousands to millions of dollars figuring out the answer to this question. Not all business owners have that kind of money to spend on marketing, but many of the methods used in such marketing campaigns, can be scaled down to fit your needs. To begin, try searching for marketing research methods on the internet. Once you feel like you have a grasp on the subject, try a few of the research tactics out on friends and family members. It's all about trial and error here, so don't be worried if your ideas seem to fail at first; Eventually, you will be able to hone your slogan to match your audience.

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12y ago

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