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Tangibility can be introduced into services by incorporating physical elements that customers can see, touch, or interact with. This might include using branded materials, such as brochures or business cards, creating a welcoming physical environment, or providing tangible artifacts related to the service, like samples or merchandise. Additionally, enhancing customer experiences through visual aids, demonstrations, or interactive technology can make intangible services feel more concrete and accessible. These elements help to create a more memorable and engaging experience for customers.

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